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Why you need Performance Storytelling
Apply these 4 techniques to make your marketing more effective A few new buzzwords have recently hit the marketing lexicon. The first is...
May 2, 20193 min read


Music may be the key to your productivity
Listening to music while you work? Here's how to create a killer playlist. In a departure from the usual focus on digital marketing, I...
Apr 17, 20192 min read


Just released: MarTech 2019
The latest stats to guide your marketing technology approach Each year, Scott Brinker, the master of MarTech, releases the latest...
Apr 10, 20192 min read


Solutions to digital ad fraud
Get up to speed on these three Blockchain providers Unless you've been hiding under a rock, you know that ad fraud continues to plague...
Apr 4, 20192 min read


Take advantage of April Fool's Day
The 'holiday' provides brands with a great way to engage with customers We already know that humor in advertising works. An opinion...
Apr 1, 20192 min read


The MarTech Challenge
Keeping up with marketing tech is nearly impossible. Here are 10 tips for staying ahead. While most of the digerati are attending the...
Mar 26, 20195 min read


Instagram Ecommerce
Should you jump in? 5 factors to consider Instagram is now an ecommerce platform. According to The Drum: Instagram today launched its...
Mar 20, 20193 min read


Facebook ditches the Relevance Score
And rolls out 3 new metrics to give you better tools to succeed Adweek just reported on changes to Facebook's advertising metrics:...
Mar 14, 20193 min read


Shhh! Avocados reveal that digital media isn't as targeted as you think
In some cases, it's the Pits Just yesterday, Digiday posted an interesting report on digital media from the brand, Avocados From Mexico. ...
Mar 5, 20193 min read


Revisit your approach to online reputation management
These 5 tactics are critical to success Online reputation management is not new, but it has become more challenging with the explosion of...
Feb 26, 20195 min read


What you need to know about these five platforms
The most interesting data points from today's digital marketing news The last few days in digital marketing news have delivered a few...
Feb 7, 20192 min read


The Tech Super Bowl
More than ever, marketers are featuring technology in their ads. With more than 100 million viewers in the U.S., the Super Bowl remains...
Jan 31, 20192 min read


Practical Uses of AI
Artificial intelligence is exploding all around us. Here's what's important for marketers. The artificial intelligence space is booming....
Jan 21, 20193 min read


Resolved for 2019
5 practical suggestions for digital marketing success in the New Year Like clockwork, the season has arrived for marketers to post their...
Jan 4, 20193 min read


The coming post-Facebook world
Marketers need to prepare now No, Facebook isn't going away. However, it's clear that it's platform as it's current working today will...
Dec 17, 20183 min read


How Marriott is blowing the data breach debacle
Burying your head in the sand is never the answer. It's been almost a week since the news broke that hackers may have stolen data from...
Dec 4, 20184 min read


Happy Thanksgiving!
A highly relevant cover from the New Yorker. Hope you all have a restful Thanksgiving holiday.
Nov 20, 20181 min read


Amazon's worst nightmare
Prosecutors in murder trial want Echo recordings Engadget reports today: Prosecutors are once again hoping that smart speaker data could...
Nov 12, 20182 min read


Politics anyone?
Evaluating the 5 most effective digital marketing tactics According to Kantar Media / CMAG, upwards of $900 million will be spent on...
Nov 6, 20184 min read


Is Facebook doing a faceplant?
The social network reported earnings this week and the signs are not good. This week, Facebook reported Q3 earnings. According to...
Oct 31, 20183 min read
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