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Soft skills - Your keys to success right now

Now, more than ever, good management skills are mission critical to leading your team. In the marketing world, you produce talent...

How to think about Clubhouse

The newest social media phenom offers niche engagement opportunities for your brand By now, you not only have heard of Clubhouse, but...

How do you deal with stress?

Take the test and get the results Working and living almost exclusively from home can be stressful. How are you reacting? What puts you...

The Digital Media Industry Is In Deep Trouble

But two new trends offer a solution to privacy, ad-blocking challenges 'It was the best of times it was the worst of times'. This...

The Best Digital Marketing Tools for Small Business

Re-posting from the Marketing Insider Group Sometimes one of the blogs that I follow posts about a topic that is right on target. Today,...

Assess Your Influencer Marketing Readiness

Consider these 5 requirements for success Over the last decade, influencer marketing has become a mainstay of brand marketing, now...

Social Media Spotlight: Moe's Southwest Grill

Take a look at a brand that's punching above its weight In a continuing series looking at exceptional social media programs, today the...

Capital One's response is painfully inadequate

Just like Marriott, they're playing hide and seek It's been a few days since we learned that Capital One fell victim to yet another cyber...

The 11 Best Digital Marketing Cheat Sheets

Keep these handy I love “cheat sheets”. These are memorable lists or infographics which give you some quick and useful information around...

Social Media Spotlight: the TSA

Key take-aways from a surprising brand If you're not following the Transportation Security Administration (TSA) on social media, you...

News you can use

Keeping up with industry news is a challenge. Here's a run-down on some of my favorite sources. In the fast-changing world of digital...

Why you need Performance Storytelling

Apply these 4 techniques to make your marketing more effective A few new buzzwords have recently hit the marketing lexicon. The first is...

Music may be the key to your productivity

Listening to music while you work? Here's how to create a killer playlist. In a departure from the usual focus on digital marketing, I...

Just released: MarTech 2019

The latest stats to guide your marketing technology approach Each year, Scott Brinker, the master of MarTech, releases the latest...

Solutions to digital ad fraud

Get up to speed on these three Blockchain providers Unless you've been hiding under a rock, you know that ad fraud continues to plague...

Take advantage of April Fool's Day

The 'holiday' provides brands with a great way to engage with customers We already know that humor in advertising works. An opinion...

The MarTech Challenge

Keeping up with marketing tech is nearly impossible. Here are 10 tips for staying ahead. While most of the digerati are attending the...

Instagram Ecommerce

Should you jump in? 5 factors to consider Instagram is now an ecommerce platform. According to The Drum: Instagram today launched its...

Facebook ditches the Relevance Score

And rolls out 3 new metrics to give you better tools to succeed Adweek just reported on changes to Facebook's advertising metrics:...

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